Programmatic Out-of-Home

November 11–23, 2024

*Ads displayed during the hours of 6 a.m.–11 p.m.

• 0.5 mile radius around the Walter E. Washington Convention Center  
• 2 Mile radius around Dulles International Airport
• 2 Mile radius around Ronald Reagan International Airport

• Transit/Taxi and Rideshare TV; 9 screens 
• Outdoor/Urban Panels; 13 screens 
• Transit/Airport; 142 screens

If a larger package is desired, you can pair packages. For instance, you could purchase a Basic and Premium package for an estimated 1,400,000 impressions for $75,000. Contact your TriStar Media Strategist for more information. 

• Screen inventory presented is subject to availability and media owner creative approval.
• Pricing is based on available inventory and will be confirmed at point of sale.
• Screen count and venues are all possible locations where ads can run based on campaign targeting.
• Impressions are estimated and not guaranteed.

• Opportunities require prepayment.
• Exhibitors who wish to advertise outside of the convention center proper or at the host city airport(s) are required to use the services of ACR’s official supplier, TriStar Event Media, for citywide marketing, which may include but is not limited to airport advertising, wall spaces, transit advertising, billboards, taxi, and van wraps. Guerilla marketing including Segways, brand activation, or other viral tactics are strictly prohibited. All advertising materials are subject to the College’s review and approval.
• Exhibiting companies that do not abide by ACR’s out-of-home guidelines will be penalized in accordance with the “Enforcement of Rules and Regulations Policy” as stated on the exhibitor application.
• Out-of-home marketing opportunities are subject to availability at time of reservation and may not be exclusive to one supporter.
• All citywide marketing creatives are subject to ACR and Vendor approval. In the event a creative is not approved, the advertiser will be given the opportunity to submit a new creative. There will be no refunds given for non-approved campaigns. 
• Out-of-home marketing is subject to the terms and conditions set forth in the ACR advertising guidelines, found in the Exhibitor Prospectus Rules and Regulations as well as the exhibitor contracts. 
• Exhibiting companies will receive first right of refusal for any opportunity or comparable tactic in the following meeting year.
• For opportunities not listed, contact TriStar.