Programmatic Digital Out-of-Home
General Product Information
$30,000.00 – $60,000.00Discover the benefits of true precision with Programmatic Digital Out-of-Home (DOOH) advertising! Data-driven digital ad placements are curated based on predetermined dates surrounding the event. Campaign visibility is optimized for when and where the audience is most likely to see messaging, including areas around the convention center, key hotels, and throughout the host city during peak hours of the day. This dynamic strategy ensures the best possible brand visibility and ROI.
Product Details
Targeting Includes
- Two-mile radius around McCormick Place Convention Center
- Two-mile radius around O’Hare International Airport
- Two-mile radius around Midway International Airport
Venue List (Channels)
- Transit/Taxi and Rideshare Top
- Outdoor/Urban Panels
- Transit/Airport
- Approximately 99 screens across all channels
Deadlines
May 7, 2025Ad space/prototypeMay 14, 2025Ad materials duePrepayment is required.
Campaign Period
June 15-28, 2025
Ads displayed during the hours of 6 a.m.-11 p.m.
Prototype Submission
Submit prototypes through the TriStar ad portal. For questions, contact Kendra Gadwood at [email protected].
Advertising Packages & Rates
Packages
Advertising Rates
Elite
- Up to 952,000 estimated impressions
$60,000
Premium
- Up to 714,000 estimated impressions
$45,000
Basic
- Up to 476,000 estimated impressions
$30,000
Pairing Packages
If a larger package is desired, you can pair packages. For instance, you could purchase a Basic and Premium package for an estimated 1,190,000 impressions for $75,000.
Programmatic Special Notes
- Screen inventory presented is subject to availability and media owner creative approval.
- Pricing is based on available inventory and will be confirmed at point of sale.
- Screen count and venues are all possible locations where ads can run based on campaign targeting.
- Impressions are estimated and not guaranteed.
Special Notes
- Prepayment is required.
- TriStar Event Media is the required agency through which Scientific Sessions exhibitors must book out-of-home advertising. No other third-party vendor may be used.
- Out-of-home marketing is subject to the terms and conditions set forth by the ADA.
- Out-of-home marketing inventory and advertising rates are subject to change and will be confirmed at the time of reservation. Opportunities may not be exclusive to one supporter.
- All out-of-home marketing is subject to ADA and vendor approval. In the event a creative is not approved, the advertiser will be given the opportunity to submit a new creative. There will be no refunds given for unapproved campaigns.
- TriStar will not be held liable for any damage that occurs to tactics located in public spaces, including clings, citywide advertising, and airport advertising. TriStar will not provide refunds or discounts on such tactics.
- Late fees will apply for creatives arriving after the specified material due date.
- See Terms and Conditions for additional information.
Explore More Products
To reserve advertising space and learn more about this year’s product offerings, contact
Hilary Bair
Senior Media Strategist
[email protected]
913.491.4200 ext. 496
For advertising specifications and
material submissions:
Kendra Gadwood
Project Manager
[email protected]
913.491.4200 ext. 221
Steve Smyth
Digital Ad Operations Manager
[email protected]
913.491.4200 ext. 453
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