Programmatic Digital OOH
General Product Information
$30,000.00 – $60,000.00Discover the benefits of true precision with Programmatic Digital Out-of-Home (DOOH) advertising! Data-driven digital ad placements are curated based on predetermined dates surrounding the event. We optimize them for where the audience is most likely to see messaging around the convention center, key hotels, and throughout the host city during different times of the day. This dynamic strategy ensures the best possible brand visibility and ROI.
Product Details
Targeting Includes:
- 2 mile radius around the Boston Convention and Exhibition Center
- 2 mile radius around Logan International Airport
Venue List (Channels)
- Transit/Taxi and Rideshare TVs
- Transit/Taxi and Rideshare Top
- Outdoor/Urban Panels
- Transit/Airports
Deadlines
August 28, 2024Ad Space/Prototype DueSeptember 4, 2024Ad Materials DuePrepayment is required to secure the tactic with the vendor.
Campaign Period
Ads displayed from October 1–14, 2024 during the hours of 6 a.m.–11 p.m.
Advertising Packages & Rates
Opportunity
Rate
Basic
- Up to 588,235 estimated impressions
$30,000
Premium
- Up to 882,353 estimated impressions
$45,000
Elite
- Up to 1,176,471 estimated impressions
$60,000
Special Notes
- Pricing is based on available inventory and will be confirmed at point of sale.
- Screen count and venues are all possible locations where ads can run based on campaign targeting.
- Impressions are estimated and not guaranteed.
- Prepayment is required, in full, to secure out-of-home tactic(s) with the vendor.
- Late fees will apply for creatives arriving after the specified material due date.
- TriStar is the exclusive partner through which CHEST 2024 exhibitors and non-exhibitor industry supporters have the opportunity to book out-of-home marketing. All tactics must be vetted and secured through TriStar.
- Out-of-home marketing opportunities are subject to availability at time of reservation.
- Opportunities may not be exclusive to one advertiser.
- Out-of-home marketing is subject to the terms and conditions set forth by CHEST.
- All out-of-home marketing is subject to CHEST and vendor approval. In the event a creative is not approved, the advertiser will be given the opportunity to submit a new creative. There will be no refunds given for non-approved campaigns.
- See Terms and Conditions for additional information.
Explore More Products
To reserve advertising space and learn more about this year’s product offerings, contact
Melanie Holt
Senior Media Strategist
[email protected]
913.491.4200 ext. 487
For advertising specifications and
material submissions:
Kendra Gadwood
Project Manager
[email protected]
913.491.4200 ext. 221
Steve Smyth
Digital Ad Operations Manager
[email protected]
913.491.4200 ext. 453
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