• Reagan Airport Advertising: Digital Opportunities

    General Product Information


    PRODUCT CHANNELS

    $15,075.00$238,875.00

    Make sure your message lands with ACR Convergence 2024 attendees with unique marketing opportunities available at Ronald Reagan Washington National Airport.

    SKU: 24-ACR-1-O-025

    Product Details

    Opportunity Includes

    A variety of digital opportunities showcased throughout Ronald Reagan Washington National Airport.

    Deadlines

    September 11, 2024
    Ad Space/Prototype Due
    October 2, 2024
    Ad Materials Due

    Payment Due

    Prepayment is required to secure the tactic with the vendor.

    Campaign Period

    November 11–24, 2024

    LOCATION, SPECIFICATIONS, & ADVERTISING RATES

    Tactic Details

    Advertising Rate

    Arrivals Digital (DCA-PK12LCD-2-1)

    • Package of 12 screens located along arrivals level back wall behind American, Delta, United, JetBlue, Alaska and above Southwest baggage carousels
    • 10-second spot on a 240-second loop
    • Specifications provided upon space commitment

    $15,075

    Exclusive Arrivals Digital (DCA-PK2VW-1-1)

    • Package of 2 over-head escalator video walls with 100% SOV visible from North and South exits to arrivals level, rideshare, and ground transportation
    • 60-second spot on a 60-second loop
    • Specifications provided upon space commitment

    $238,875

    National Gateway Digital (DCA-PK3VW-1-1)

    • Package of 3 video walls located along National Hall and visible from entrances to North, Center, and South Piers
    • 10-second spot on a 100-second loop
    • Specifications provided upon space commitment

    $206,250

    Vertical Digital (DCA-PK4LCD-2-1)

    • Package of 4 double-sided screens located along National Hall visible to passengers as they shop, dine, and access metro, executive preferred and Congressional parking
    • 10-second spot on a 100-second loop
    • Specifications provided upon space commitment

    $56,140

    Prototype Submission

    Submit prototypes through the TriStar ad portal. Instructions will be provided by Meghan Kraft, [email protected].

    Don’t see what you’re looking for?

    Contact your TriStar Media strategist for additional airport opportunities at Ronald Reagan Washington National Airport and Dulles International Airport!

    Out-of-Home Guidelines

    • Opportunities require prepayment.
    • Exhibitors who wish to advertise outside of the convention center proper or at the host city airport(s) are required to use the services of ACR’s official supplier, TriStar Event Media, for citywide marketing, which may include but is not limited to airport advertising, wall spaces, transit advertising, billboards, taxi, and van wraps. Guerilla marketing including Segways, brand activation, or other viral tactics are strictly prohibited. All advertising materials are subject to the College’s review and approval.
    • Exhibiting companies that do not abide by ACR’s out-of-home guidelines will be penalized in accordance with the “Enforcement of Rules and Regulations Policy” as stated on the exhibitor application.
    • Out-of-home marketing opportunities are subject to availability at time of reservation and may not be exclusive to one supporter.
    • All citywide marketing creatives are subject to ACR and Vendor approval. In the event a creative is not approved, the advertiser will be given the opportunity to submit a new creative. There will be no refunds given for non-approved campaigns. 
    • Out-of-home marketing is subject to the terms and conditions set forth in the ACR advertising guidelines, found in the Exhibitor Prospectus Rules and Regulations as well as the exhibitor contracts. 
    • Exhibiting companies will receive first right of refusal for any opportunity or comparable tactic in the following meeting year.
    • For opportunities not listed, contact TriStar.

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