Programmatic Digital Out-Of-Home Advertising
General Product Information
$30,000.00 – $90,000.00Discover the benefits of true precision with Programmatic Digital Out-of-Home (DOOH) advertising! Data-driven digital ad placements are curated based on predetermined dates surrounding the event. We optimize them for where the audience is most likely to see messaging around the convention center, key hotels, and throughout the host city during different times of the day. This dynamic strategy ensures the best possible brand visibility and ROI.
Product Details
Targeting Includes
- 2-mile radius around the Chicago O’Hare International Airport
- 2-mile radius around the Chicago Midway International Airport
- 2-mile radius around McCormick Place Convention Center
Venue List (Channels)
- Outdoor/Bus Shelters
- Transit/Taxi and Rideshare Top
- Outdoor/Urban Panels
- Transit/Airports
Deadlines
September 10, 2025Ad space/prototype dueSeptember 17, 2025Ad materials due*Prepayment is required.
Campaign Period
October 18–31, 2025
Advertising Packages & Rates
Packages
Rates
Basic
- Up to 563,380 estimated impressions
$30,000
Premium
- Up to 845,070 estimated impressions
$60,000
Elite
- Up to 1,126,761 estimated impressions
$90,000
Programmatic Special Notes
- Screen inventory presented is subject to availability and media owner creative approval.
- Pricing is based on available inventory and will be confirmed at point of sale.
- Screen count and venues are all possible locations where ads can run based on campaign targeting.
- Impressions are estimated and not guaranteed.
Out-of-Home Guidelines
- Prepayment is required.
- Advertising rate is subject to change and will be confirmed at time of inquiry or purchase.
- Exhibitors who wish to advertise outside of the convention center proper or at the host city airport(s) are required to use the services of ACR’s official supplier, TriStar Event Media, for citywide marketing, which may include but is not limited to airport advertising, wall spaces, transit advertising, billboards, taxi, and van wraps. Guerilla marketing, including Segways, brand activation, or other viral tactics, is strictly prohibited. All advertising materials are subject to the College’s review and approval.
- Exhibiting companies that do not abide by ACR’s out-of-home guidelines will be penalized in accordance with the “Enforcement of Rules and Regulations Policy” as stated on the exhibitor application.
- Out-of-home marketing opportunities are subject to availability at time of reservation and may not be exclusive to one supporter.
- All citywide marketing creatives are subject to ACR and Vendor approval. In the event a creative is not approved, the advertiser will be given the opportunity to submit a new creative. There will be no refunds given for non-approved campaigns.
- TriStar will not be held liable for any potential unforeseen circumstances and any damage that occurs to tactics located in public spaces, including clings, citywide advertising, and airport advertising. TriStar will not provide refunds or discounts on such tactics.
- Out-of-home marketing is subject to the terms and conditions set forth in the ACR advertising guidelines, found in the Exhibitor Prospectus Rules and Regulations as well as the exhibitor contracts.
- Exhibiting companies will receive first right of refusal for any opportunity or comparable tactic in the following meeting year.
- For opportunities not listed, contact TriStar.
Explore More Products
To reserve advertising space and learn more about this year’s product offerings, contact
Hilary Bair
Senior Media Strategist
[email protected]
913.491.4200 ext. 496
For advertising specifications and
material submissions:
Christina Kopina
Vice President of Project Management
[email protected]
913.491.4200 ext. 443
Becca Price
Digital Ad Operations Manager
[email protected]
913.491.4200 ext. 219
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